If you have been blogging for a
reasonable amount of time, you would be well aware about the importance of a
blog’s bounce rate. It is perhaps one of the biggest, most important indicators
of a blog or a website’s health and progress. Bloggers and webmasters strive to
ensure that their blogs and websites have a low bounce rate.
Bounce rate refers to the
percentage of single page visits, such as the visits in which the visitor left
your website after browsing only one page (i.e. the page that he landed on),
without browsing any other pages on your website.
For instance a 20% bounce rate
means that 20 in every 100 (2 in every 10) of your visitors leave your website
without going to any other page than the one they landed on. Conversely, a 90%
bounce rate would mean than 9 out of 10 of your visitors ‘bounce off’ your
website straight from the landing page.
A low bounce rate is therefore
ideal; the lower it is the better.
Bounce rate is therefore
essentially an indicator of how long people stay on your blog, and a good
indicator of whether you’re putting interesting content on your blog that is
relevant to your niche, and making it easy for people to access that content
(by putting it a single mouse-click away, for instance).
But as any blogger would know,
making people stay on your blog (and having a low bounce rate) is easier said
than done! Here are a few simple things that you can do make your blog/website
more user-friendly, have people stay on your website, read your posts and
become regular visitors.
If you do notice an improvement in
your bounce rate after following these, do let us know in the comments!
1. Design
You might be surprised to know how
important your website’s design really is, especially when it comes to having
people stay on your blog. Having a visually attractive, neat, clean and an
appealing design is essential. How many times do you find yourself sticking
around on a blog that looks fantastic? Use a good theme for your blog that
looks great, goes well with the content, has easy-to-read and legible text and
does a good job of catching the attention of your readers.
2. Content
One of the biggest and best thing
you can do to ensure that people actually stick around on your blog, is produce
some excellent, high-quality content! Content that people actually want to
read, content that I valuable to your visitors and people in your niche, and
content that actually helps people with something. If you do, you’ll be able to
keep your existing visitors on your blog very easily because people will
actually want to stay on your blog. Write
intriguing and interesting headlines/titles which help draw visitors in. Make
sure that your posts are factually and grammatically-correct. Try keeping your
posts error-free.
3. Navigation
One of the aspects of having a
well-designed blog or website includes a website with excellent, user-friendly
navigation. Having a good navigational system in place allows your visitors to
easily browse your blog, and move to different parts of your blog (such as
another post on your blog) from wherever they might be. Never have your
visitors go through hoops or be required to click too many times in order to
get to another part of your website. Divide your content into categories, and
use the top navbar to display all categories, pages and parts of your website. Something
like a drop-down menu works really well here. In addition, display your latest
posts, most popular posts, most commented posts, most visited posts, or random
posts on the sidebar of your blog.
4. Load Times
Load times are important and
directly related to your blog’s bounce rate. In simple terms, the longer it
takes for your blog to load up, the higher your bounce rate will be. If your
blog has been overloaded with widgets and plugins, uses an unoptimized theme
(such a free theme), or is hosted on a poor webhosting service, chances are
that it will take a large amount of time for the pages to load up. This is guaranteed
to adversely affect your bounce rate, because people will leave your blog (or
any other website for that matter) if it takes more than a few second to load
up. The solution: use a good premium theme framework (like Thesis, if you’re on Wordpress), choose a good
webhosting service (you get what you pay for!), and keep plugins and widgets at
a minimum.
5. Internal Linking
Internal linking is not only good
for your blog’s PR, ranking and search engine optimization, it is also one of
the best ways of keeping your bounce rate at a minimum. Include links to other
parts of your blog (posts and pages) in your write-ups, a couple of links to
your older posts would do the trick. However make sure that the link are
relevant, and are hyperlinked behind the right keywords in the correct manner. Internal
linking will also give you a good SEO boost, as it lets you keep link juice
within your blog. Internal linking can be done manually, or by using a plugin
such SEOSmartLinks
on Wordpress which takes care of this for you.
6. External Linking
The principle here is simply: all
external links should always open in a new window or a new tab in the browser.
Whenever you add an external link, make sure it opens in another window.
Popular blogging platforms such as Blogspot and Wordpress let you manage this
easily (by showing a check-box every time you add a hyperlink). This ensures
that your blog remains open so that your visitors stay on the post that they
were reading.
7. Targeted Visitors
Make sure that your SEO is having
you ranked for the correct keywords, so that you’re able to bring in targeted traffic to your blog –
visitors who are actually interested in what you have on offer, as opposed to
people who are not interested in your posts or the content of your blog. If you
successfully get targeted traffic, i.e. a bunch of people on your blog who are
interested in what you’re writing about, your bounce rate will automatically
improve, as these are the people who will actually want to stay on your blog
and read what you have to say.